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Facebook is more than a popularity contest: 

Business on Facebook is much more than getting a quick “Like”. It’s one thing to have a Facebook page and another to use it effectively. Whatever we’re doing Facebook is ticking along in the background, work or play, people can’t get enough. It’s such a valuable business tool. You get out of Facebook what you put in, so you’ll need to roll up those sleeves up and make it work for you… Read more of this Social Gremlin article at in2town…